I titled this "Kidz Korner" because years ago I saw a store (I think it was Dallas) that had this as their name. Why must we try to make things look and sound cute in order to be different?
Ummmm, hi. Let's not have a store where kids go to misspelled!
Our children today need to LEARN things, not be taught that corner is spelled with a "K"!
Businesses or products do this all the time in order to be cute. But why? If you want to name your company, business, store, product the same as something that already exists, just be creative and come up with something that is actually creative instead of changing the "S" to a "Z" (KIDZ), using "IN" instead of "ING" (Dunkin' Donuts), or jumbling the words together (Whataburger, Fatburger, Chick-Fil-A).
I know these are all catchy and a marketing team spent many, many hours testing these names out and brainstorming what would be the best "sell" for their product and their signage - but let's STOP IT!
The fact is that most people can't write a simple paragraph without using spellcheck. And if kids that are growing up today start using the misspelled words in everyday life, then we are going to have a country full of dummies. Do we really want a president someday to write a letter to the United Nations and say, "Dear United-Nahtionz?"
I didn't think so.
Let's all boycott products that are misspelled.
Now, I'm off to get a Krispy Kreme doughnut that's near the Toys R' Us in Burbank...
Saturday, March 13, 2010
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